As cycle tracking apps and devices become more popular, more people are asking: “is my data safe?” In fact, Google searches for “period tracking app privacy” and “why delete your period tracking apps” have skyrocketed in the past few years.
Here at Mira, we take user privacy very seriously. Protecting women’s data is a core value that has guided how we build our products from the very beginning. We have a long-term commitment to data privacy and safety.
💚 With Mira, your personal health data is confidential and never sold or shared with third parties.
We use your data only to enhance your app experience—so you get personalized insights you can trust.
Here’s our CEO Sylvia Kang, explaining our approach to data security and how we protect your information when using Mira products.
A Note from Sylvia Kang, Mira’s CEO
Accessing our body’s information and feeling in control of our decisions is complex enough. And having to wonder whether our privacy is being breached in order to prosecute us is scary.
On behalf of myself and the team at Mira, we want to let you know that Mira is fully committed to your privacy.
“We will always stand for reproductive health rights, and this is why we assure you that your health data privacy will always come first—today, tomorrow, and in the future.”
Looking ahead as the world continues to change, our goal is to always provide our users with the most up-to-date privacy solutions that give them the highest level of protection.
This is our commitment to you, and we hope to ease any of your concerns by answering some of your most frequently asked questions below.
Mira and Your Data: Frequently Asked Questions
I heard that free period apps sell users’ data. The Mira app is free. Does it mean you do the same?
No, this is not the case with Mira.
Yes, our app is free. But, our app is tied to our main solution: the Mira Hormone Monitor and Mira Wands. This means that our business model is much different from free period and ovulation tracking apps. Our physical products cost money—that’s why our app is free.
Meaning: we don’t sell (and we won’t ever sell) user data to any third parties—advertisers, data brokers, whoever.
To be completely transparent: like every consumer brand, we use trusted and carefully selected service providers, such as data analytics tools, to process data on our behalf.
For these purposes, we share as little data as possible and anonymize all sensitive data. It’s also important to note that our data collection and sharing processes are HIPAA and GDPR-compliant, meaning we only share the data from the app with HIPAA-compliant platforms.
In short, we do not make any money from sharing data with our trusted partners. The data is used solely to provide better solutions for our customers, and we spend money to achieve this.
How do you protect my data?
Mira has always counted on highly comprehensive security measures that protect your data.
Here are just a few of the tools we use to keep your data protected:
- All data is encrypted (and double-encrypted when necessary) for your safety. We also use high-security data storage.
- Our user management system is only provided to a limited number of Mira’s customer support team members, enabling them to answer customer queries and interpret data. Only a few people have access to the tools we use to look into the database.
- We provide internal employee training on online threats and privacy issues related to reproductive rights.
Finally, as a customer, you have an option to permanently delete your account at any time—per your request. Clearing this data will essentially reset the app to its default state, making it act like when you first downloaded and installed it.
If I delete my cycle apps, will it help to protect my data from potential prosecution?
It depends. Some cycle-tracking apps sell user data to third parties, such as advertisers and data brokers. These types of apps are often less secure, and users may benefit from switching to an app with more robust data protection policies.
Other apps, such as the Mira App, do not sell user data, making them a much safer option for cycle tracking.
According to the Electronic Frontier Foundation, cycle tracking data is not typically used as evidence in real-life criminal investigations of pregnancy outcomes—noting that text messages, emails, and search histories are more commonly used instead.
Again, with Mira, any user can request to delete their personal account which will clear all user data and reset the Mira app to its default state.
If Mira receives a subpoena, will you share my cycle data with the court?
As a company, we may share data in response to subpoenas, court orders, or legal processes to the extent permitted and as restricted by law.
But—it won’t be that simple.
For example, if a prosecutor makes an informal request for user information, we can deny it. If it is followed up with a subpoena, Mira could challenge it in court—we are going to stand up for our users whenever necessary. We will also promptly notify any user who is the subject of a request for data and provide them with instructions on how to delete their data.
Final Thoughts
Your trust matters to us.
We believe that access to your body’s information should be empowering, with zero uncertainty.
Mira is built with privacy by design—we take a transparent, thoughtful approach to how data is handled across our app and products.
Our data practices are accessible, and you remain in control of your information at all times.
If you have any questions or concerns about your data privacy or want to speak to someone about this—please don’t hesitate to ask at support@miracare.com.
