Today, over 200,000 women choose Mira to track their hormones.
But Mira is more than a product. It was born from a simple but bold idea: women deserve to truly understand their bodies.
As women’s health was dismissed, underfunded, and overlooked, Mira became the first to bring lab-grade hormone tracking into the home. Not by following trends, but by creating an entirely new category: continuous, daily at-home cycle monitoring, from your bathroom.
With science as its foundation and humanity at its core, Mira empowers women at every stage of life—not only in fertility, but in the lifelong journey of hormone health.
Mira is a movement, built to close the hormone knowledge gap for more than a billion women worldwide, reshaping not just how women track their health, but how they live their lives.
Born to revolutionize
When Mira’s CEO and co-founder Sylvia Kang first stepped into the world of women’s health in 2016, the heart and passion behind her new product was clear: every woman should have the power to achieve their dreams.
At that time, amongst a sea of confusing ovulation tests with smiley faces and sub-par fertility solutions, there was a huge gap in women’s health tracking.
The options available weren’t built to deliver true accuracy. Most tests relied on broad, “one-size-fits-all” hormone thresholds, leaving women—especially those with PCOS or hormonal imbalances—without clear answers. The technology simply wasn’t sensitive enough to reflect the real complexity of women’s bodies and patterns, leaving them unable to fully trust or act on their results.
Mira was built to close this gap.
The Mira mission lies at the core of its brand name. The word “Mira” in Spanish means “look.” And Mira is like a mirror that allows you to look within.
Every test is an exciting and meaningful ritual—a step toward deeper self-knowledge. A daily moment of self-discovery to shape your future decisions confidently.
Building the world’s most trusted hormone monitor
Lab-level precision, at home—this is the core of Mira’s mission.
After years of pioneering research and development, it became clear what women needed: handheld accuracy. A mini hormone lab in their bathroom, to skip the doctor waiting lists. Instant results they could trust, to guide the clearest steps forward.
To bring this science-first vision to life, Mira combined advanced fluorescent technology with AI, pioneering an approach ahead of the healthcare machine learning boom.
Today, Mira’s AI is trained on the world’s largest hormone database, containing over 27 million continuous hormone readings.
The pandemic was a breakthrough moment for Mira’s growth—fertility clinics were shut down and people started to look for digital solutions. Through relentless testing and iteration, Mira became the first at-home monitor using fluorescent detection—capable of delivering 99.5% accuracy, and matching blood tests for ovulation prediction.
Did you know: Mira now outperforms popular fertility methods—7x more accurate, up to 6x more sensitive, and 3x more reliable¹ than other trackers, detecting LH peaks with unmatched precision.
Mira’s innovation will always be driven by user needs.
Instead of feeling frustrated by countless OPKs and guessing with the calendar method, Mira’s technology ensures the most accurate answers to spark real progress.
Supporting women for life
Today, 2,000+ healthcare professionals trust Mira, giving women confidence in the lab-grade data they collect.
It is also the most researched and validated hormone tracker, with studies from 50+ leading universities and fertility clinics.
- At University of Toronto, researchers confirmed that hormone patterns tracked by Mira can predict changes in blood glucose across the menstrual cycle.
- At Texas Tech University, researchers found that Mira’s hormone readings align with clinical gold standards like blood tests.
Unlike others, Mira’s vision goes beyond fertility, supporting cycle health, perimenopause, and menopause, so women can use reliable insights to have informed conversations with their doctors at every stage of life.
For Mira, hormone tracking isn’t just about numbers. It’s about real life, real dreams, and meaningful milestones. It’s the joy of knowing when it’s the right time to start or grow a family. It’s the relief of understanding cycle changes during perimenopause or menopause. It’s the clarity and reassurance that come from having accurate data to truly understand your body—and using that knowledge to become a healthier you.
This is a product built by women, for women—turning data into agency and insight into action.
Forever breaking barriers
The mission doesn’t stop here. Mira has now launched Ultra4, its most advanced technology yet— redefining how women track their hormones at every stage of life, for any goal.
This is a historic moment in Mira’s story, and a breakthrough for women’s health tracking.
Ultra4 features technologies such as 4D Ovulation Profiling™, Egg Count Intelligence™, and Hormone Ratio Scan™ to deliver the clearest, most complete cycle and body insights ever.
This next-generation, 4-in-1 hormone tracking is a revolutionary step, giving women the best possible tool to get clarity and confidence for life decisions.
For the first time, Mira’s most ambitious technology yet has lit up Times Square, bringing the brand’s mission to life on a global stage.
An endless global movement
Mira’s story will always be unfinished, because the mission pushes beyond the present.
It’s more than technology; it’s a cultural shift. As the world changes and women’s priorities evolve, Mira will continue to innovate, striving to give women control over their bodies, inspire the next generation of leaders in reproductive health, and transform how the world understands and values hormone health.
Built by scientists with purpose, Mira is a personalized investment—not just for health today, but for the future users want to create.
- 91% found the hormonal root causes of symptoms like mood swings and fatigue.
- 82% say that Mira increased their confidence in making decisions about their health.
- 1 in 2 women say that Mira helped them discover hormone issues that had not been identified by a clinician before.
Hormone health is life, and every woman deserves the chance to understand it, see it, and own it. Mira exists to make that possible—for women worldwide now, and for generations to come.
¹ Based on a 2025 lab study by MiraLabs comparing Mira to other popular at-home fertility trackers for LH, FSH, E3G, and PdG. “7× more accurate” refers to average alignment with lab results (range 2×-18× for different hormones); “3× more reliable” refers to the average improvement in linearity (range from 1-4× for E3G to 4-6× for LH); and “up to 6× more sensitive” is based on lower detection limits (range from 1-2× for PdG to 6× for E3G). Individual results may vary. Mira is not a diagnostic or contraceptive device.
