A silent struggle, now being reclaimed by tech.
Even though half of all people experience menopause, the concept of menopause has long been a taboo topic — one burdened by silence, stigma, and lack of research.
Traditionally, menopause wasn’t just something women could casually bring up in conversation. It was something they endured, alone. Without discussion or support from their friends, their employer, and in many cases even their partner.
And if they brought it up with a doctor, they could expect a very brief and awkward conversation about how their symptoms are completely normal. The standard advice? “You just have to get through it.”
Fast forward to today… and the menopause landscape is changing.
Women are saying “no” to being kept in the dark. They want clarity, tangible advice, and control — and they’re turning to tech to get it.
“We track our periods, our steps, and our sleep. But when it comes to the aging hormonal shifts, many of us are still flying blind. That’s changing fast.”
Meet the Women Taking a Modern Approach to Menopause
They’re informed. They’re curious. And they know their tech.
Empowered with infinite information and the means to connect with each other online, women today now understand that their menopause symptoms are real, they are not alone, and there is no shame in asking for better support.
They also understand that menopause doesn’t happen overnight. It’s a transitionary phase that can last up to a decade, and they’re prepared to advocate for their health and wellbeing during this chapter of life.
Women today are doing more than just researching menopause, though. They're using smart technologies and trackers to monitor exactly what’s going on with their hormones and reproductive health.
They know their bodies are changing, and they want answers — because who really has time for vague medical advice?
“I had symptoms in my 40s, even though my periods didn't stop til my 50s.” - Mira user
“I was tired of being told it’s all just ‘normal aging’... but it didn’t feel normal.” - Mira user
“My doctor referred me to a psychologist for anxiety and depression but never once checked my hormone levels.” - Mira user
What They’re Facing: Hormone Havoc & Mystery Symptoms
They know something feels ‘off’, but they’re not sure what’s going on.
Menopause marks the end of the reproductive era, but it can take years for hormone patterns to shift and adjust to their new ‘normal.’
This period of time is called ‘perimenopause’, and it’s when all the tell-tale symptoms of menopause emerge — like irregular periods, hot flashes, brain fog, weight gain, and mood swings.
During this time, hormone patterns rarely follow a consistent pattern. This can make it difficult to anticipate and identify symptoms. This is why the menopause transition can make women feel like they’re going ‘crazy.’
Confused by the fact that they still have a period at least sometimes, many women don’t even associate their symptoms with perimenopause. Instead, they think there’s something wrong with them. And when their symptoms become so uncomfortable that they reach out to their doctor, they’re often met with…
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“This is a normal part of aging”
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“Wait until you haven’t had a period for at least a year. Then we can start hormone replacement therapy (HRT)”
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“Have you tried antidepressants or sleeping pills?”
The result? Feelings of confusion, frustration, and a loss of control over their bodies and health.
The Rise of At-Home Hormone Tech
They aren’t going ‘crazy’… they just haven't had the right tools to connect all the dots.
Driven by advancements in wearable technologies, biosensors, and artificial intelligence (AI), digital health trackers have revolutionized the way we monitor, manage, and take control of our health.
Women are tracking more than just their steps and heart rates, though. Devices like Mira allow them to test and track their hormone levels in real-time — and they don’t even have to leave the house.
Why hormones? Because hormones influence nearly every system in the body and they’re at the heart of our reproductive health.
For women, regular hormone tracking allows them to:
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Predict ovulation and plan a pregnancy.
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Understand their overall fertility and proximity to menopause.
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Connect the dots between their hormone patterns and symptoms.
No guesswork. No doctor’s appointments. Just their own hormone data on demand.
What Women Are Learning From their Data Ahead of Menopause
Clarity is everything.
So what exactly are women doing with all this hormone data in the runup to menopause?
By tracking follicle stimulating hormone (FSH), women are confirming when the menopause transition has started, evaluating whether or not pregnancy is still possible, and monitoring how perimenopause is going. This provides much-needed clarity (and hope) for those who still have a period but also have perimenopause symptoms.
In addition to FSH tracking, regular estrogen, progesterone, and luteinizing hormone (LH) tracking enables women to make sense of their changing irregular cycles while also connecting the dots between their hormone trends and perimenopause symptoms. This empowers them to:
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Feel more in control of their bodies.
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Proactively manage symptoms.
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Know when to seek help from a doctor.
“I use Mira more with my perimenopausal patients, and they find it especially helpful because it provides objective data for what often feels like a very subjective experience.” - Christina Saldanha, Founder & Lead PA, Certified Menopause Specialist and Clinical Sexologist at Camel City Women's Wellness
Among Mira users over the age of 35, 84% felt relieved when they could define their actual fertility stage and 76% felt more in control over perimenopause — a reminder of the psychological toll that menopause can have.
Hormone tracking provides more than just peace of mind, though. It also gives women the means to advocate for themselves with confidence in clinical settings. No more dismissed symptoms or irrelevant advice. And no more time wasted on misdiagnoses.
Not only that, but doctors can also use hormone data to provide better, more personalized guidance on advanced age fertility planning, perimenopause symptom management, and hormone replacement therapy (HRT).
“Mira allows us to get a more accurate picture throughout the month — not just hormone levels, but also their ratios. This helps us create personalized HRT plans and gain deeper insight into their symptoms.” - Adele Wimsett, BSc, Women’s Health Practitioner & Cyclical Living Guide
Why Mira is Taking the Lead
Meet the world’s first fertility tracker using lab-grade technology.
At Mira, we want women to be able to use their data to make confident decisions about their body, hormones, and reproductive health.
That’s why we created the world’s first fertility tracker that utilizes lab-grade fluorescent technology, empowering women to:
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Test and track up to four key hormones in urine — including luteinizing hormone (LH), follicle stimulating hormone (FSH), estrogen metabolite (E3G), and progesterone metabolite (PdG).
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Chart numeric hormone levels with lab-grade accuracy.
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Visualize hormone shifts over time in the Mira App.
We’re not on this journey alone, though. In addition to supporting our 150,000+ Mira users, we’ve also worked with 50+ leading universities and fertility clinics across the world — conducting research, finding answers, and helping to bridge gaps in hormone health awareness.
What’s Next: A Smarter, More Empowered Menopause Era
Rewriting the menopause narrative.
In Japan, menopause (known as “konenki”) is viewed not as a medical problem, but as a natural life transition. It reflects a time of renewal, energy, and embracing the next chapter.
Here at Mira, we’re empowering women to do just that. Equipped with real-time hormone data, women now have the power to choose clarity over guesswork, control over uncertainty, and confidence over stigma.
“For the first time in my life, I feel like I know what my hormones are doing — and I don’t have to wait for my doctor to tell me.” - Sara H., Mira user.
To learn more about how Mira can help you navigate your menopause journey, visit Mira Menopause Transitions Kit.
To learn more about how Mira is helping to bridge the hormone health gap, visit Sex Hormones Awareness Week.
